Is your car detailing website not ranking in the top positions on search engines like google and bing? Looking to improve your car detailing business’s online presence and attract more customers? Look no further! In this comprehensive SEO for car detailing guide, we will delve into the world of Search Engine Optimization (SEO) and how it can revolutionize your car detailing business.
After reading this guide you will be able to understand,
- What is SEO?
- How Search engines work?
- Types of SEO?
- Parts of SEO?
- How to do Car detailing SEO?
Whether you’re a seasoned car detailing professional or just starting out, this guide on SEO for detailers will provide you with the necessary information and techniques which are required to maximize your visibility and drive more traffic to your website using car detailing SEO.
What is SEO?
SEO stands for Search Engine Optimization. These are the methods and techniques which are applied to a website to make it more search engine friendly. The more optimized the site will be for search engines the more chances of rankings on the first page of the google and several other search engines.
But before learning more about SEO there is one important thing that you need to know. That thing is a search engine and its working.
Without learning about what is a search engine and how it works, it will not be a good idea to start learning about SEO. Having a basic understanding about the search engines working you will be in a better position to learn and implement SEO for your car detailing website.
What is a search engine?
A search is a programmed online web tool which is used to search and access information published on the internet or the world wide web(WWW). The information can be in the form of text, images or video. Google and Bing are two popular examples of search engines.
Search engines are made up of crawlers which crawl your website, collect the information and store it in their databases. Crawling here means accessing the data publicly available on your website, making a copy of that data, and storing it in their large collection of databases.
The most important element which search engines use to crawl a website is through links. A crawler’s work is to follow the links and discover content and other media files.
They will first come to your website through your website’s URL link and then crawl other pages on your website through the links placed on your website.
The information they will crawl is then stored by them in their databases to be served later whenever someone searches something similar to the content that is on your website.
Now whenever someone will do a web search query to find information, the search engine algorithm will go to their database, look for the best match of information related to the searched query, collect a list of websites which the algorithm finds suitable according to the information requested from the database, and then list those websites in front of user.
The results in the search engine results pages (SERP) are normally ranked by the relevancy to the searched query. Search engines also take into account the User intent, also known by the term query intent or search intent to categorize and identify what the user is trying to find and present them with the best results based on the search term typed in the search bar of a search engine.
All in all, there are 5 types of general user intent. These are Informational Intent (why, where, how, etc.), Navigational Intent (login, signup, etc.), Transactional Intent (book online, shop online, for sale, etc.), Commercial Intent (best car detailing SEO agency, best XYZ, etc.), Local Search Intent (near me, nearest detailer, etc.)
That’s how a search engine works. But there is a caveat. Google and other search engines use various ranking factors as criteria to valuate a website. Based on those ranking factors search engines try to provide relevant websites according to the searched information.
Below is a simple infographic we created to understand the working of a search engine.
Why do SEO for car detailers?
Now after learning about the working of a search engine, it’s time to know why to do SEO for detailers. Doing SEO for car detailing websites has many benefits for you as a detailer.
The most important benefit of doing SEO for detailing websites is that it will make your site visible in front of the potential customers. If your website will be hidden behind the first page of google, potential car detailing customers will be unable to contact and book you for a detailing job.
By doing SEO for your detailing website, you can make sure that it ranks among the top positions of google and other search engines making it a car detailing leads magnet.
Cut on advertising:
The second important reason of doing search engine optimization for car detailing website is it reduces your cost on advertising. Doing car detailing SEO can drastically reduce your reliance on advertising to get more customers. SEO is much more affordable than spending on ads.
Also, the leads that will be generated through SEO will be of high quality and converting.
Exclusive and targeted leads:
As we mentioned above, doing car detailing search engine optimization provides highly interested and targeted leads. This is the third important benefit of car detailing SEO.
The leads generated through car detailing SEO will be exclusive and much easy to convert.
Improve brand value:
Fourth important benefit of SEO for car detailers is that it establishes your car detailing business as a brand. When your website will be visible to potential customers it will send a positive message to them and help your business to develop as a brand.
Types of SEO?
There are three sub branches of SEO. These are local SEO, National SEO, and international SEO. All these three are different from each other in some aspects. Let’s look at them.
Local SEO is done to rank a detailing website in a local area. It can be a small city or a group of cities. It is done to attract more local clients organically.
If your car detailing business is local or mobile serving a locality the type of SEO that will be done on your website will be Local SEO.
For example: car detailing New York is an example of local SEO.
National SEO is done on a country level basis. The main motive of doing national SEO is to reach and grow the business in a whole country.
If your detailing business is spanned in multiple locations nationally and you want to grow it more the type of SEO that will be performed on your website will be National SEO.
For example: car detailing USA is a perfect example of national SEO.
When the business wants to expand in more than one country, the SEO techniques that are applied are categorized under international SEO.
Below is a simple infographic describing about all the three types of SEO for car detailers.
Parts of SEO for a car detailing website
Like types of SEO, there are different parts of SEO too. These parts are nothing but techniques which are assigned into different categories.
On a website SEO is performed in three parts. All these parts collectively make any SEO campaign very powerful.
These three parts of SEO are: On-page SEO, Technical SEO, and Off-page SEO.
1. On-page SEO
On-page means all those SEO techniques that are applied on the content pages of the website. Optimizing the pages for search engines is called On-page SEO. On-page SEO plays a big role in ranking a website.
There are various elements which constitutes On-page SEO for car detailing. They are optimized so that web crawlers can understand easily what the page is about.
Below we have mentioned all the elements which are optimized. All these are part of On-page SEO campaign. When we optimize all these elements, we say that we are doing On-page SEO for detailers.
Meta Title: The title of the webpage. It is what search engines crawler crawls and determine what the page is about. It is very important to optimize it.
URL: URL stands for Uniform Resource Locator. It is used as address of a resource on the internet. For example: rankdetailer.com/seo-for-detailing/ is a URL slug pointing to the SEO for detailing page on rankdetailer.com website.
Web crawlers also crawls this.
Meta Description: It is a short version telling the web crawlers what the page is about. For example: The description of this page can be “A guide describing all the steps of doing car detailing SEO.”
Headings: Headings are HTML elements used to properly structure the content on a web page. They also help search engine’s web crawlers to understand the text written on the pages.
Heading tags are of six levels. H1 to H6. H1 is the most important one and H6 is the least important.
Paragraphs: Paragraphs are actual pieces of content written on the website pages and blog posts. Web crawlers will go through the content written on the page, then collect a copy of the content, and then store it in their database.
Internal Linking: Internal linking means linking a webpage to another page of the same website. It helps crawlers to discover new URL’s fast and index them.
Internal linking is a part of On-page SEO which many avoids doing but is very important from a SEO point of view. Doing internal linking to relevant posts and pages will not only help your readers to access the right information but will also help web crawlers to index and discover new pages and URL’s on your car detailing website.
By optimizing the elements we listed above you can make sure that you have done a solid On-page SEO for your car detailing website.
2. Technical SEO
Second part of a car detailing website SEO campaign is optimizing technical aspects of a car detailing website. Technical SEO is also very important to bring your website in the top rankings of google.
Technical SEO includes optimizing the speed of the website, finding and fixing broken links, optimizing the site architecture, making website mobile friendly, robot.txt file check, using XML and html sitemaps, adding website to search consoles, adding SSL.
Here is an overview of what these technical terms mean.
Website Speed: Who wants to visit a website which takes a long time to load and show content? We guess no one!
Having a fast-loading website is the first pre-requisite of a well converting website. If the website load time will be long the user will jump away from your website sending a bad signal to google and other search engines thus negatively impacting your rankings.
Broken links: Broken links are those links on the website whose URL takes to a page which is no longer live or deleted. It is called by the name 404 error.
A user after landing on such kind of pages will not find the information, will move to some another website losing you a potential customer. That’s why fixing broken links is a must to do SEO exercise for better rankings and capturing more car detailing leads.
Site Navigation: Site navigation plays an important part in the SEO of a website. If the website pages are easy to navigate, the user will spend more time on the website. This will send a positive signal to the search engines rewarding you with better rankings in the search results.
Mobile Friendly: We live in the smartphone age. Most of the population have access to some kind of smartphone. Therefore, optimizing the car detailing website for smartphone users is also very necessary.
A mobile friendly version of your website will help your visitors to access your website easily on their mobile phones. If the website is not mobile friendly the user will have hard time navigating the site, leaving them frustrated and thus leaving a negative impact on your SEO.
Sitemaps: Sitemaps are list of all the pages and posts that you have on your website. Having a sitemap helps google and other search engines to crawl your website easily. Sitemaps are created in HTML and XML formats. There are various WordPress plugins and websites which helps to generate sitemap for free.
SSL/HTTPS status: SSL stands for Secure Sockets Layer. It acts as a barrier between your website and hackers. It is a certificate that verifies and authenticate that the browser is connecting to the right servers. A lock icon before the URL of a website tells the end user that the website they are browsing is secured using an SSL certificate.
A website with an SSL certificate sends positive signal to the visitor of your website.
Robots.txt file: Robots.txt is a file stored on your web servers which tells google and other search engine crawlers which type of URL they should and should not crawl. Using this file you can instruct the web crawlers which part of your detailing website they can crawl.
3. Off-page SEO
Off-page SEO are the optimization methods which are applied outside the car detailing website. These include building backlinks, submitting websites to local web directories, creating business profile on social media platforms, doing PR outreach, etc.
How to do SEO for a car detailing website?
After learning about what is SEO, its benefits for car detailers and its types, it is now time to look at the most important part of this guide i.e. how to do SEO for a car detailing website?
Let’s look at all the procedures that are applied to do car detailing SEO.
Know the type of SEO you want to do.
The first thing to understand is what type of SEO you want to do with your car detailing business. Are you looking to reach local audience or thinking to expand it nationally or even international? These are the questions that you need to ask yourself before doing any optimization of your car detailing website.
After you have zeroed in on your SEO goal it will be time to move to next important step.
The next and one of the most important steps of doing SEO for a car detailing website is researching SEO keywords for car detailing website.
Keywords are those terms which users type into a search engine bar to find something. They are the backbone of any SEO campaign. A right keyword research can hugely impact your business positively. And without a proper keyword research there are less chances of getting the most benefit of doing SEO.
So, a right keyword research is very important before optimizing any page of your car detailing website. Keywords are categorized into 4 intent types. These are commercial keywords, navigational keywords, informational keywords, and buyer intent (transactional) keywords.
Knowing which kind of keyword to target for a page is an important step in car detailing SEO.
For example: car detailing new jersey is a keyword which internet users from New Jersey are typing into their search bars to find local car detailers in New Jersey. It can be both commercial and informational.
If we add “best” before car detailing New Jersey it becomes a pure informational keyword where user is looking for the information about the best car detailing service provider in New Jersey area.
As a SEO our goal is to find such keywords which have some search volume, informational and buyer intent, and are easy to rank.
The next step to do SEO for a car detailing website is creating separate pages for all the services you offer. Many detailing websites make this mistake of creating just a single page website. This doesn’t work now. Create pages of all services you are providing with rich content written on them.
Optimizing the content
Optimizing content for SEO is a very important task while writing and creating content for your detailing website. Whether you are creating service pages or writing informational content optimize it properly for best results.
Use the keyword research you did to optimize On-page. Sprinkle the keyword and its related terms in the headings and paragraphs of the page.
As we have seen above in the On-page SEO section, include your target keyword in the title tag, in the URL, in the H1 tag of the article.
Along with that include the variations of your target keyword in various places of the article. This is the basic but important optimization method which when done correctly can-do wonders to your SEO campaign.
Create Social profiles
In today’s time just having a website is not enough. You will need some more proof to show search engines that you are a legit business setup. That’s where we leverage the power of social media.
Social media profiles help in building legitimacy and credibility of your business in eyes of your potential customers and search engines.
Create profile on social media platforms and post relevant information there like name of your business, address, phone/mobile number, website link, etc.
Building social profiles send trust signals to google and other search engines.
Backlinks are links coming back to your website from other websites. It is like another website sending trust signals to google and other search engines that your website has some authority over the topic your website is upon.
In short, you can say that backlinks are votes given to you by other website owners signaling google that you are trustworthy.
Building backlinks is part of the Off-page SEO for car detailers. There are various ways of acquiring backlinks. The most important methods of linking building are listed down below.
1. Citation links
Citations are mentions of your business in local business directories. It mainly goes like this- Name, address and phone number. In common SEO language it is referred as NAP.
They are the foundational links for your SEO campaign. They send positive trust signals to google and search engines that your website is a legit business.
Create 10-20 citation links every month for your website.
2. Forum links
Second type of links that you should build for your car detailing website are forum links.
Find relevant forums in the car detailing niche and create profiles there. Don’t forget to mention your website link. Start some conversation and engage with the audience there.
This will have many benefits for you. One you will build trust from the forum users, second you can get referral traffic from there, and third not to mention backlinks.
3. Links from niche relevant car authority websites
These are the most powerful links for a car detailing SEO campaign. Car authority websites are those websites which covers wide array of topics about cars and automotive. They can be product websites, car blogs, etc.
By creating regular content on such topics, they become authority in their respective niches.
Getting links from them will send massive SEO boost to your website. Your website will start ranking higher. To build such links you will need to find guest post opportunities on such sites.
Send social signals
Social signals are created when someone share your website’s URL or a service page on social media platforms like Facebook, twitter, Instagram, etc. Getting social signals will boost your trust in the eye of search engines.
Try to get shares, retweets from your customers and followers.
Add website to search console
Search console is a platform provided by search engines where webmasters can add their website to track the performance. Two most used search consoles are Google search console and Bing search console.
Search consoles are useful to a car detailing SEO in many ways. Adding your website to search consoles will greatly aid your SEO campaign efforts. By adding your car detailing website to search consoles you can track the rankings of your pages, number of clicks, and discover new keywords using the search console.
Later using the keywords which you find in the search console dashboard you can either add them to a relevant page or create a new separate blog post or page to gain more visitors to your website.
Add a blog post page
A blog post page is a page where all the blogs you have written are listed. Having a blog page on your detailing website has many benefits. Blog posting is an important part of content marketing strategy in a search engine optimization campaign.
It will be a source of providing information to your users and attract more clients. Plus having a blog page will keep your website updated and fresh.
Add 2-3 blogs every month. You can share informational content with your users or share detailing before and after case studies.
This is an advanced On-page SEO technique used by SEO’s all over the world. Schema markup is a code that contains information about your business which search engines can understand.
Having a rightly created schema for your website pages can give a good boost to your rankings.
This SEO guide on car detailing will be incomplete without adding google my business listing step here. Although GMB is a part of local google map pack but it also has some SEO benefits.
GMB listings are positioned above the organic searches. So, whenever a person searches for car detailing service in a local the first thing that will be visible after ads is GMB. An optimized GMB listing can be a source of high-quality leads. That’s what make them important to have one.
Having a properly optimized GMB listing will increase your car detailing business visibility, send good trustworthy signals to google and will attract new leads every month without spending any money.
SEO for car detailing website is a strategy which car detailers can utilize to expand their businesses online. Having a properly optimized website can build your brand and generate exclusive targeted leads to your car detailing business.
It is the most sustainable, budget friendly, and powerful way of expanding your car detailing business. You get highest return on investment by doing car detailing SEO.
As the digital landscape continues to evolve, having a strong online presence is essential for success. By optimizing your website and content for search engines, you can ensure that your business stands out among the competition and reaches your target audience effectively.
Using this car detailing SEO guide, you will be able to optimize your website and rank on the first page of google and other search engines easily.
How Rankdetailer can help you?
Feeling overwhelmed with the work required to rank a website organically. Don’t worry. We are here to help. We are a SEO agency specializing in SEO for car detailing. We work exclusively with car detailers to help generate more revenue month by month by ranking them higher in search engines organically through our proven and tested SEO methods.
If you want us to do SEO of your detailing business website, contact us today.